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WHY DO YOU NEED A MUSIC BLOG?
Music blog plays an important role for most musicians. The social media is the center of the universe when it comes to promoting music. To collect a database of loyal fans who will be with you for many years, you need to competently maintain your pages , constantly supporting the interest of subscribers. Facebook,You tube, Instagram and others play a decisive role in the promotion, but the phenomenon of the music blog remains a little underestimated. Here are a few reasons to start a blog like this:
1. BLOG WILL PROVIDE NEW TALKS WITH POTENTIAL FANS
The new music blog gives you the opportunity to talk more and more colorful about what you love (all the same, platforms on social networks suggest short notes). Everything can revolve around your musical tastes and artists that influenced you, but you can not stop there. You can also announce concerts or make detailed reports on the tour, with videos and photos on the blog . It allows you to expand and build more personal relationships with potential new fans.
1. BLOG WILL PROVIDE NEW TALKS WITH POTENTIAL FANS
The new music blog gives you the opportunity to talk more and more colorful about what you love (all the same, platforms on social networks suggest short notes). Everything can revolve around your musical tastes and artists that influenced you, but you can not stop there. You can also announce concerts or make detailed reports on the tour, with videos and photos on the blog . It allows you to expand and build more personal relationships with potential new fans.
2. BLOG IS YOUR HORN IN THE LOCAL COMMUNITY
A blog gives you the opportunity to share ideas, expand your horizons and, in the end, train your literary skills. Defining your “voice” in a local (or national, international) community is as important as finding your own sound. Do not forget, people are always interested in who composes the music they love. What the musician is interested in, how he lives his life, where he has lunch and dinner, etc.
WHICH TYPE OF CONTENT NEEDS TO BE POSTED?
1. News
This may be news about your own music or about the community to which you belong. This type of post is usually short and clear (and frequent).
2. Tips
If you understand something very well, and understand that you can already share your unique knowledge with others, then a blog is the best place for this. For example, you tried all the pedals in the world and have an opinion about each. Why not talk about your experience on a regular basis?
A blog gives you the opportunity to share ideas, expand your horizons and, in the end, train your literary skills. Defining your “voice” in a local (or national, international) community is as important as finding your own sound. Do not forget, people are always interested in who composes the music they love. What the musician is interested in, how he lives his life, where he has lunch and dinner, etc.
WHICH TYPE OF CONTENT NEEDS TO BE POSTED?
1. News
This may be news about your own music or about the community to which you belong. This type of post is usually short and clear (and frequent).
2. Tips
If you understand something very well, and understand that you can already share your unique knowledge with others, then a blog is the best place for this. For example, you tried all the pedals in the world and have an opinion about each. Why not talk about your experience on a regular basis?
3. Analysis
This type of content, of course, is not for everyone - it requires a very deep understanding of the topic and the assurance that no one except you was engaged in its analysis (well, or did not approach it from a certain point of view). If you are ready to talk about, for example, where Russian independent music is going, you are familiar with the most famous promoters, and you have the opportunity to take comments from them, then you can safely start doing it.
HOW OFTEN DO I NEED TO MAKE POSTS?
Before you start talking about the frequency of posts, it is important to mention that constancy is the most important thing in blogging. If you start a soul music blog for two weeks doing a post a day, and then forget about it for a month, people will be sure that the blog has died and will also be forgotten about it.
The best solution is from the very beginning to understand how often you can write something, and keep to the schedule - even if it is only once every one or two weeks. Increasing the number of posts is always better than drastically decreasing, losing readers.
This type of content, of course, is not for everyone - it requires a very deep understanding of the topic and the assurance that no one except you was engaged in its analysis (well, or did not approach it from a certain point of view). If you are ready to talk about, for example, where Russian independent music is going, you are familiar with the most famous promoters, and you have the opportunity to take comments from them, then you can safely start doing it.
HOW OFTEN DO I NEED TO MAKE POSTS?
Before you start talking about the frequency of posts, it is important to mention that constancy is the most important thing in blogging. If you start a soul music blog for two weeks doing a post a day, and then forget about it for a month, people will be sure that the blog has died and will also be forgotten about it.
The best solution is from the very beginning to understand how often you can write something, and keep to the schedule - even if it is only once every one or two weeks. Increasing the number of posts is always better than drastically decreasing, losing readers.
The frequency of posts depends on two things: your free time and the type of content you can post. . If you have only a couple of hours a week, then trying to become a news champion in your community is pointless. News content should appear at least once a day.
As for analysis and advice, the creation of such materials takes a lot of time, and once a week will be quite enough. If you have very little time, then once every two weeks - this is also normal. But try to stick to the schedule and not make posts less often.
ON WHAT PLATFORM TO CREATE A BLOG?
There are several platforms that offer a free (or very inexpensive) service and content management solutions.
Wordpress
The largest blogging platform on the Internet. There are actually two of them: WordPress.com with good offers for beginners and easy navigation, and WordPress.org - a huge community of developers and designers with templates for any existing topic.
Blogger
Owned by Google - Blogger is very similar to WordPress, but the settings here are much less.
Tumblr
A platform for shorter posts than the two above, and there is more multimedia content (such as Twitter with a bias in visual content).
THINGS SHOULD BE AT EVERY POST
Here are a few things to help you optimize your best music blog efforts and make your posts a good marketing tool:
Analytics
As in other marketing processes, you can find out what is effective and what is not.
looking at the analytic data. By installing the same Google Analytics, you can see what your audience is most interested in (well, of course, it’s worth reading and responding to comments).
Good quality photos and videos
Try to make your content visually appealing. The ability to comment and share on social networks. Use simple plugins that allow you to add social media buttons under your posts so readers can easily share your posts.
As for analysis and advice, the creation of such materials takes a lot of time, and once a week will be quite enough. If you have very little time, then once every two weeks - this is also normal. But try to stick to the schedule and not make posts less often.
ON WHAT PLATFORM TO CREATE A BLOG?
There are several platforms that offer a free (or very inexpensive) service and content management solutions.
Wordpress
The largest blogging platform on the Internet. There are actually two of them: WordPress.com with good offers for beginners and easy navigation, and WordPress.org - a huge community of developers and designers with templates for any existing topic.
Blogger
Owned by Google - Blogger is very similar to WordPress, but the settings here are much less.
Tumblr
A platform for shorter posts than the two above, and there is more multimedia content (such as Twitter with a bias in visual content).
THINGS SHOULD BE AT EVERY POST
Here are a few things to help you optimize your best music blog efforts and make your posts a good marketing tool:
Analytics
As in other marketing processes, you can find out what is effective and what is not.
looking at the analytic data. By installing the same Google Analytics, you can see what your audience is most interested in (well, of course, it’s worth reading and responding to comments).
Good quality photos and videos
Try to make your content visually appealing. The ability to comment and share on social networks. Use simple plugins that allow you to add social media buttons under your posts so readers can easily share your posts.